ABSTRACT
COVID-19 continues to disrupt the life of people worldwide. One of the most vulnerable sections affected by the pandemic are very old and seriously ill people. The present study provides a detailed analysis of the trends in the global scientific production on COVID-19 and palliative care. An analysis of the documents searched from the Scopus database was interpreted by Biblioshiny, an R-based software for bibliometric analysis. A descriptive examination of sources, authors, and records was done, and network analysis of conceptual, intellectual, and social structures. The research revealed ongoing research on this topic in the recent two years. The United States, the UK, India, and Spain have all done extensive research on the subject. The study's findings may aid medical practitioners and policymakers in focusing on critical sections in palliative care in the context of COVID-19. The study also identifies crucial areas in the chosen issue and guides future researchers on developing themes, contexts, and possible collaborations.
ABSTRACT
This study gives a comprehensive picture of various trends of worldwide scientific research on the impact of COVID-19 on social media marketing from 2019 to early 2022. Relevant articles were retrieved from the Scopus database using specific keywords, and a bibliometric analysis was performed in Biblioshiny, an R-based software package. An examination of a total of 603 papers on the themes 'COVID-19' and 'social media marketing' indicated reasonably good collaboration among authors and a whooping scientific production worldwide in the last two years. Bina Nusantara University was the highest contributor to the chosen theme used in the study. Indonesia topped the list in single country publications. The UK had the highest multiple country publication. The UK, China, Spain, and India were the most cited countries. The output of the study may help the researchers and marketers understand the trending areas in social media marketing during COVID-19. © 2023 IGI Global. All rights reserved.
ABSTRACT
Wellness tourism is emerging as one of the most preferred tourism segments for both travel enthusiasts and ordinary vacation seekers due to the COVID-19 pandemic and the resultant stress and anxiety. It is a niche tourism segment with enormous ability to emerge as the most in demand for coming years. This study carries out a bibliometric analysis to identify the prominent journals, their characteristics and total citations, trending keywords, emerging topics etc, in wellness tourism. With 159 articles extracted from the Web of Science database, it was observed that the word ‘health' was often used, and that ‘medical tourism' was the most popular topic. China takes the lead among world nations for having conducted most research in this field. The findings of the study could be beneficial to the research community, academia, the tourism industry and policymakers. The publication acknowledges its limitations but gives the implications for further research. © by the author, licensee University of Lodz – Lodz University Press, Lodz, Poland.
ABSTRACT
Social marketing is a set of activities aimed at changing people's behavior for good. COVID-19 vaccine hesitancy is a significant concern in rural India. This article introduces a comprehensive social marketing plan to address this social issue among senior citizens of rural India. The model described in the study uses social marketing principles and practices such as environmental analysis, STP strategies, strategies for formulating behavioral objectives and goals, examining the barriers, benefits, competitions, and influential others, strategies for integrated marketing mix, evaluation and monitoring strategies, strategies for establishing budgets, raising funds and implementation plan. The plan's objective may help the professionals to develop an action plan to counter vaccine hesitancy.